Three gates. One journey. Gate 1 validates your concept and budget before you build. Gate 2 returns a go/iterate/kill verdict in soft launch. Gate 3 tells you when and how to scale UA spend. Every verdict is grounded in cited practitioner research. Free for indie studios.
PixyLiv combines multiple intelligence engines to give you a complete picture of your game's potential and the confidence to decide what's next.
Validate your idea with real market data and trends.
Test your first levels and find the hook that works.
Simulate performance and benchmark in your genre.
Get a clear recommendation backed by data, not gut.
Know when you're truly ready to scale.
Compare your payback curve with top games in genre.
PixyLiv covers three specific decision points every mobile studio faces. Everything else in your workflow stays the same.
Genre benchmarks, UA budget check, soft launch region guidance, concept stress test, and common pre-build mistakes — before you write a line of code.
Open Gate 1 →Decision Engine, Friction Finder, Update Evaluator, Launch Readiness Tracker, and Weekly Check-in — all the tools you need during active soft launch.
Open Decision Engine →Revenue Forecast across three scenarios and ROAS Waypoints — the measured payback curve that tells you whether scaling makes economic sense right now.
Open ROAS Waypoints →You have a game idea
Market and genre opportunity
Find the hook that works
Simulate and benchmark performance
Go, improve, or kill with confidence
Scale what's meant to win
Studios using PixyLiv make better decisions earlier and launch stronger games that perform.
See How It WorksPixyLiv covers two decision points every mobile studio faces: whether to build a concept, and whether to scale after soft launch. Gate 1 validates concept, UA budget, and market before you build. Gate 2 takes your real D1, D7, CPI, and Hook CTR and returns a plain go/iterate/kill verdict. Designed for studios without a dedicated data analyst who need a clear verdict, not another dashboard.
Your analytics tool tells you what already happened inside your live game. PixyLiv is the interpretation layer. it takes the numbers you already have and tells you what to do about them. Gate 1 answers the pre-build question: do I have the right concept, budget, and market to generate valid soft launch data? Gate 2 answers the soft launch question: do my numbers support scaling, iterating, or stopping?
No. Your analytics setup collects the data. PixyLiv interprets it. Every input is designed to be obtainable from any analytics platform. or estimated from playtests and spreadsheets. You keep your existing tools.
Yes. Genre benchmarks are seeded from published practitioner benchmark research and the D3/D1 retention threshold framework. D1, D7, CPI ceiling, and Hook CTR minimums for 11 genres. They are indicative thresholds, not guarantees. The 385-install minimum is derived from the Cochran formula for 95% confidence interval at 5% margin of error. standard statistics.
Free for indie studios. Gate 1 validates your concept before you build. Gate 2 diagnoses soft launch. Gate 3 tells you when to scale. No credit card. No setup.